Mini Cooper

We worked with Mini USA on their promotion “Created in a Countryman” to emphasize the spaciousness of the cargo area of a Countryman. Two miniature camping scenes were created, one on the moon and one on earth. Each featured a couple sitting in a clearing by a campfire, their sleeping structure (tent vs moon lander) off to the side. The scenes mirrored each other with the moon landscape suspended from the roof of the car. This set up was filmed for a web ad, and the model was also displayed inside a Mini Cooper Countryman in a public venue.