Cadbury

We created 3 separate miniature sets for Cadbury’s campaign for their new Mini Dairy Bars. The sets were of everyday situations - office, living room, and commuter train- and scaled to the size of the new bar. Working at this relative scale meant everything had to be created from scratch. Lori and I worked here in the US and kept the agency up to date with photos, emails, and conference calls. Once completed, the sets were disassembled and shipped to London. We soon followed, reassembled the sets, and Lori photographed the sets for the campaign. The final ads were shown across the UK.