Benjamin Moore

We are thrilled to have made the miniature sets and props for these new Benjamin Moore ads in partnership with @otherworldlyproductions and @fig.agency. Together, we knocked it out of the park with the fun, whimsical, and very musical ads aimed at younger audiences on TikTok and IG. We created detailed miniature rooms (living room and a kitchen) where one object in each room professes it's love for the wall paint. All objects were at 1:6 scale and the hero object animated digitally. The small scale allows for flexibility and improvisation in filming that isn’t always possible at life size. And it’s just more fun too!