The Martin Agency brought us on board for their Tic Tac campaign, Go Little: Little Adventures—a series of four 30-second web spots set in miniature worlds where Tic Tacs embark on wildly imaginative adventures. 

Each spot followed a single mint, just 1cm tall, as it braved outsized scenarios: barreling over a waterfall, cage diving with sharks, leaping the Grand Canyon, and crash-landing a space capsule on Mars. The tiny scale of the hero dictated the proportions for every set and prop we built. 

Each scene was crafted to be both absurd and slightly perilous, highlighting the humor and charm of a tiny mint taking on epic challenges.