As part of a celebrity Instagram campaign, we created custom Oreo-themed miniatures to accompany gift boxes of Oreo Thin Bites. Each piece was tailored to the recipient’s personality and fandom of the brand. For Selena Gomez, we made a mini fork and glass of milk; for Shaquille O’Neal, a mini basketball hoop; for John Mayer, a tiny electric guitar; and for Stephen Colbert, a miniature version of his Late Show desk. Katie Lowes received a mini Oreo cake, Chrissy Teigen an assortment of miniature kitchen utensils, and Kathie Lee & Hoda were gifted two tiny wine glasses.