We partnered with Mini USA on their campaign “Created in a Countryman” to highlight the surprising spaciousness of the Mini Cooper Countryman’s cargo area. The concept centered around building two mirrored miniature camping scenes—one set on Earth, the other on the Moon.

Each diorama featured a couple seated by a campfire in a small clearing, with their sleeping setup—a tent on Earth and a moon lander on the Moon—positioned nearby. The moon landscape was suspended upside-down from the roof of the car, directly mirroring the Earth scene below.

This imaginative setup was filmed for a web advertisement and later installed inside an actual Mini Cooper Countryman on public display, offering an engaging and unexpected way for viewers to experience the interior space of the vehicle.