The ad agency, 360i, contacted us about designing and building a miniature mad scientist laboratory for use in a Halloween campaign by Oreo. The project was to shoot five stop-motion vine videos that would be released, one a day, the week of Halloween on the various social media platforms used by Oreo-- Facebook, Twitter, Instagram. The basic premise was that in the Oreo Laboratorium, Oreo cookies were being combined with other candies to create new creatures called Nomsters.
The videos would show the origins of each Nomster. In addition to the large set (approx 64"long x 24"deep x 30"high), we provided the miniature props that outfitted the set and interacted with the Nomsters. It was a tight building schedule, and we delivered the completed set and props in a week and a half.
You can see the videos here, on Creative Director Aaron Mosher's site: http://www.amosher.com/oreo-laboratorium-1/
Set Design: Lori Nix, Kathleen Gerber, Nix & Gerber Studio
Art Director: Kelsie Kaufman
Executive Producer: Phil Pessaro
Producer: Ethan Brooks
Production Company: Dream Machine Creative
Director: Andrew Wonder, Lainey Dubinsky
Producer: Alon Simcha
Executive Producer: Dylan Steinberg
Director of Photography: Fletcher Wolfe
Character Fabrication: Dan Castelli, Castelli Models