The sets we created for Greenpeace were something new for us. We were contacted by the directors, Josh Ruben and Vincent Peone, who needed four very different sets that they could integrate with a live actor, via green screen technology. This was an idea that had intrigued us for a long time so we were eager to get involved. We were hired by the production company, Big Block Live, who was hired by the advertising agency, Via, who was hired by the client, Greenpeace.
The ad agency provided some reference images and ideas were discussed on a conference call. Kathleen sent them sketches based on the discussions, and we got into production. They needed four distinct scenes-alpine mountains/farm, desert, a New Zealand style jungle and a swampy bayou.
Each scene required a few specific elements to fit their overall approach. Beyond that, we we were able to design them as we saw fit. We had a month to complete the models. They were constructed so they could be disassembled and reassembled easily, and transported to the shooting studio.
The scale of the sets varied, but all needed to have a distinct foreground area for the actor to be placed. Other considerations were each set having a distinct color palette and a corresponding background image. The backgrounds were our own photographs, made into large digital prints.
The completed videos were shown on the Greenpeace website as part of their #Click Clean campaign.
Production Designer: Nix + Gerber Studio
Creative Agency: The Via Agency
Creative Directors: Vince Peone, Josh Ruben
Head of Production: Corwin Carroll
Director of Photography: Vince Peone
Executive Producer: Mary Cross
Producer: Anthony McDermond
Art Director: Mike Campbell
Agency Executive Producer: Mary Hanifin
Gaffer: Zach Poots
Prop Master: Mike Chesbro